Journey mapping & value proposition

FoodMood

Journey mapping & value proposition

FoodMood

Journey mapping & value proposition

FoodMood

Journey mapping & value proposition

FoodMood

1. User Stories

  1. As a couch potato who eats and works in bed, I want to quickly and easily order food that is healthier so that I can have healthy food delivered whenever I am craving for it.

  2. As a health freak who cares about his diet, I want to get easy recipes for healthy food so that I can make my own clean food at home.

  3. As a workaholic who drinks a lot of coffee throughout the day to stay active, I want to monitor my coffee intake so that it doesn’t disrupt my sleep schedule.

2. Journey Maps

3. Problem statement

3.1 The 5 W's framework

Who?: Khadija

What?: Tasty but healthy food with minimum time & effort

Where?: Home

When?: Gets frustrated when she has to wait long for food or when can not find good alternatives

Why?: Does not have a lot of patience to wait

How?: Show healthy menu items from restaurants within the close vicinity of Khadija

Khadija is a lazy student who needs to track her sugar and caffeine consumption and look for healthier alternatives because she struggles with grumpiness and anxiety with excess consumption of sugar and caffeine

4. Hypothesis Statement

We believe that having a quick app to order healthy alternatives within the close vicinity of Khadija will help her have a better diet, and control her sugar and caffeine intake by keeping a track of it.

5. Value Proposition

We are offering subscription-free (not fee) features for your healthy lifestyle!

If you’re looking for healthy alternatives around you, or to cook them at your home, or to track your sugar consumption, you are already doing a lot. We believe that you shouldn’t have to worry about entering your card details for a subscription fee!

5.1 Value proposition Steps

Appendix

Team Dynamics

© 2024 A marvellous team player

© 2024 A marvellous team player

© 2024 A marvellous team player

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