Competitive audit report
Goals of competitive audit
Analyze our key competitors and the products they offer.
Understand how our competitors fulfill their business goals with user needs.
Educated guess of the effectiveness of similar products in the market and users feedback.
Target what our key competitors lack in providing users.
Who are your key competitors?
MyFitnessPal
MyNetDiary
Daylio Journal
Shutterbite
Water Reminder
HiCoffee
Akly
What are the type and quality of competitors’ products? (Description)
MyFitnessPal is a smartphone app and website that tracks diet and exercise. The app uses gamification elements to encourage adherence to exercise and diet goals. To track nutrients, users can either scan the barcodes of various food items or manually find them in the app's large pre-existing database. Moreover, users can link their MyFitnessPal account with other fitness apps like FitBit, Samsung Health, and Apple Watch to consolidate fitness information onto a single platform. The basic free plan only includes nutrition tracking and all the other features like Guided Fitness & Nutrition Plans, Food Analysis & Insights, Meals & Recipes are included in the premium version.
MyNetDiary is a smartphone only app which is used to track the diet. It has a cleaner interface and not only provides guided meal plans but also offers different types of diets based on preferences e.g keto, low-card, vegan etc. Most of the features of this app are free for users. This app can also be linked to other platforms like FitBit, Samsung Health, and Apple watch to place all the information in one place.
DaylioJournal is a mobile app which is used to keep track of mood. Pick your mood and add activities you have been doing during the day. You can also add notes and keep an old school diary. Daylio is collecting recorded moods and activities in the statistics and calendar. This format will help you to better understand your habits. Keep track of your activities and create patterns to become more productive!
ShutterBite is an application that lets you log the food that you eat by taking pictures. Before adding a food, it asks the users to record how they are feeling, and then it records the time the user took to eat, and then after finishing the meal, it again asks the user about how they are feeling after the meal. In this way, the user is able to log their diet and moods simultaneously.
Water Reminder is an application that allows its users to set smart reminders to drink water. It allows users to set a schedule for the time they would like to receive reminders. Moreover, it also allows the users to see their daily, monthly, and yearly water intake.
HiCoffee is a caffeine logging ios app that helps you track your daily consumption.It comes with data on beverages of common brands like Dunkin', Starbucks, and more and you can integrate the app with your smartwatch and view your statistics on widgets as well.
Akly is an application used to order healthy food around you. The app provides detailed nutrition of each meal you can order along with easy to subscribe meal plans made by professionals.
How do competitors position themselves in the market? (Description)
MyFitnessPal allows users to track calories, monitor progress toward weight-management goals, and gain support from an online community.It includes nutritional data for more than 5 million food items and activity information for more than 350 exercises. MyFitnessPal is available in multiple languages.
MyNetDiary positions itself as a minimalist calorie and exercise tracker. It guides your weight loss journey with accurate calorie counting, weight loss forecasting and personalized daily insights. It helps people achieve healthy and scientifically proven weight loss for a healthy living.
DaylioJournal is an app that keeps track of your mood before and after;
Food
Exercise
Walk etc
Then shows graphs and maintains streaks to show progress over a period of time. It also give you an option for reminders and also lets you log your days mood and food.
ShutterBite provides a variety of features to its users. One of the unique and key features is to allow the user to record their diet and moods simultaneously.Moreover, it allows the user to make customized diet plans and routines. It also provides various features that help users improve their eating habits by giving them small goals like to eat in silence, to take water before eating etc. It also allows users to set reminders for meals as well.
Water Reminder is an application that helps users to keep a track of their daily water intake. This indirectly becomes a motivating factor in helping the users stay more hydrated and fresh. They also have smart reminders, which means the application goes into night mode when the user is sleeping. In this way, the user would be getting reminders at relevant time.
HiCoffee positions itself as a simple and clean caffeine logging app that helps people get control over their caffeine addiction by letting them monitor their 24 hour caffeine metabolism chart. It leverages smartwatch and mobile widgets to help users easily interact with the application.
Akly is a healthy food ordering service. It lets users monitor nutrition in detail along with calories from a curated menu of nearby restaurants. It offers meal plans for customers who subscribe.
What do competitors do well? What could they do better? (Description)
Things MyFitnessPal does better:
Not only an app but also has a website that can be used to track
It provides exercise logging
You can upload your own recipes
Able to link with other fitness trackers
Has gamification elements to encourage adherence to goals
What MyFitnessPal could do better:
The food database is not certified anyone can add the data and sometimes the values can be wrong
Make most of the features free, currently it only allows nutrition tracking
Have a more sleek design
Things MyNetDiary does better:
It provides a certified database for foods
A picture of food can be sent to be processed and to be added to database within a few hours.
Most of the features are free in the app
Has grocery check tool for healthy shopping
Shopping list tool
Recipe editor
Can sync with other trackers
Minimalist design
Different diets based on preference like keto, vegan etc
What MyNetDiary could do better:
Tracking can only be done on apps not on website
Provide more detailed exercise logging
What DaylioJournal does better:
Tracking mood
Different UI for mood graphs, streaks and average
Don’t have to type anything
What DaylioJournal could do better?
Confusing to maintain reminders
Logs are a bit too jumbled up
What ShutterBite does better:
Unique features than its competitors
Customized routines
Mood tracking and diet tracking in one application
What ShutterBite could do better:
Better user interface
Application looks every chaotic at first look
What Water Reminder does better:
Good interface
Set timings for reminders
What Water Reminder could do better:
Multiple choices (option to add fresh juices as well)
Daily and monthly records are displayed in a chaotic way
What HiCoffee does better:
Use widgets to easily access and monitor stats
Free version is feature rich
Great graphs to visualize caffeine intake
Cloud backup
What HiCoffee could do better:
Be available on Android too (only on ios currently)
What Akly does better:
Selecting healthy food options from restaurants
Providing meal plans
What Akly could do better:
Add card payment (only cash-on-delivery currently)
Have more consistent delivery times
How do competitors talk about themselves? (Description)
MyFitnessPal is a one stop journaling tool that provides the opportunity to log diet and exercise in the database, which can be used to generate reports. It takes pride in having a vast database of 11 million foods. It was among the first apps to come up with this idea in 2005.
MyNetDiary prides itself on having a certified food database having reliable information. It tracks 51 nutrients including all major vitamins and minerals. It talks about having attractive, modern design with colorful food icons and photos adding cheer to the app.
Daylio is a very versatile app, and you can turn it into whatever you need to track. Your fitness goal pal. Your mental health coach. Your food log. Your gratitude diary. Mood tracker. Exercise, meditate, eat, and be grateful. Take care of your mental, emotional, and physical health. Good self-care is a key to improved mood and reduced anxiety.
Shutterbite focuses on a mindful approach to creating change in your eating habit. A more mindful approach helps you to focus on your underlying habits. Without the focus on habits whenever you try to make a change you will always revert back to your old behavior. With Shutterbite you will focus on why you eat, your hunger before you eat, and your hunger after you eat. When you repair your relationship with food you will eat when you are hungry and stop eating when you are full.
Drink water reminder is an application with the main function is to help us keep water tracker we need to replenish and water drinking reminder in time. Users only need to select a gender and enter a weight number, it will help you calculate how much water you should drink per day. You can also tracker water history, reach your daily goal to open the respective achievements, and many other useful functions, ... Water drinking reminder will help you build a good habit with a healthy body.
HiCoffee is a simple and clean caffeine logging app that helps you track your daily intake. It comes with data on beverages of common brands like Dunkin', Starbucks, and more. The latest iOS 14 widgets, Shortcuts and Siri integration also make HiCoffee the first choice among other caffeine trackers. It just works the way you expect it to!
Akly - Order from healthylicious restaurants and get the food you love delivered to your doorstep. Choose from on-demand meals or subscribe to ready made plans to achieve your goals.
Team Dynamics
All activities in the ideation phase were done together as a team.